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Natural and organic

Author: John Doe
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The growth in demand for natural and organic foods

Natural and organic foods have seen skyrocketing demand throughout the pandemic, with consumers increasingly seeking out food options with a health halo. Major brands are shifting their strategies as plant-based, clean label and organic options have become the best-sellers.

  • Organic produce sales growth topped 14% in 2020
  • Olam Coffee upcycles cascara to create superfruit products
  • Kalsec takes an all-natural approach to food trends
Our Trendlines go deep on the biggest trends. These special reports, produced by our team of award-winning journalists, help business leaders understand how their industries are changing.

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