The growth in demand for natural and organic foods
Natural and organic foods have seen skyrocketing demand throughout the pandemic, with consumers increasingly seeking out food options with a health halo. Major brands are shifting their strategies as plant-based, clean label and organic options have become the best-sellers.
INCLUDED IN THIS TRENDLINE
Organic produce sales growth topped 14% in 2020
Olam Coffee upcycles cascara to create superfruit products
Kalsec takes an all-natural approach to food trends
Our Trendlines go deep on the biggest trends. These special reports, produced by our team of award-winning journalists, help business leaders understand how their industries are changing.